CSCase studies
Demonstration audits.
The fastest way to know what a ClawniLab clarity audit looks like is to read one. So we ran our 10-point grid on two public B2B SaaS landing pages — unprompted — and published the full scorecards. Same grid, same friction-map structure, same hero-rewrite format you'd get back on your own page in 48 hours.
These audits were conducted independently as methodology examples. The sites reviewed are publicly accessible. ClawniLab is not affiliated with the reviewed companies and no customer relationship exists. Findings are illustrative of our 10-point clarity methodology and do not constitute professional advice for the reviewed parties.
Cal.com
A strong open-source product behind a hero that greets three buyers at once. Where the "we do everything" message costs clarity — and the cheapest fixes to win it back.
Read the audit →Tella
A polished recorder with a split-personality headline — "team updates in the morning, YouTube in the afternoon" — and no proof before the ask. A masterclass in why a hero has to pick a lane.
Read the audit →01How to read these
What's in every audit
Each demonstration audit follows the exact structure of a paid engagement. Nothing is held back for an upsell.
Scorecard & friction map
The 10-point grid scored 0–10 per criterion, then the 3–5 issues ranked by impact against fix-effort.
Hero rewrite & trust gaps
One directional hero sample, plus what each buyer segment expects to see and doesn't.
Implementation notes
The top three changes, written dev-ready so a team can ship them in days, not weeks.
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