Case studies / Public scorecards / ScopeLock
This scorecard was produced independently as a methodology example, from the public scopelock.app launch on Hacker News. ClawniLab is not affiliated with ScopeLock and no customer relationship exists. Findings are illustrative of our 10-point clarity methodology and do not constitute professional advice for the reviewed party.
CSPublic scorecard
ScopeLock — landing page clarity scorecard.
Scored the day ScopeLock launched on Hacker News, straight off our public free score tool — same 10-point grid as a paid audit, no contact with the founder.
01Friction map
Three things to fix first
Ranked the same way every paid audit ranks issues — by what a stranger notices first.
Hero clarity — 7/10
“Stop scope creep before it eats your margins.” names the outcome but not who it’s for.
Fix: Add “for freelancers & agencies” to the subheadline.
Next step — 7/10
“Start free trial” (pricing CTA) has no expectation text near the button.
Fix: Add “7-day free trial, cancel anytime” under it.
Audience — 7/10
“For agencies and freelancers protecting every project.” only appears in the pricing section, not the hero.
Fix: Move that line into the hero subheadline.
02Strongest point
What ScopeLock already gets right
Perceived speed
HTTP 200 in 0.23s, 70KB, no interstitial.
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