AWho we are
We score landing pages. Free. Then you choose how deep to go.
ClawniLab runs one priority landing page through a fixed 10-point clarity protocol. The Instant Score is free and lands on screen and by email right away. From there, a $49 Full Audit is delivered within minutes of payment, and a $149 Deep Audit within 24 hours. Checkout is self-serve on Stripe — no calls, no invoice, no quote.
01 · Mission
Make B2B landing pages clearer, faster.
Most landing pages do not have a traffic problem. They have a clarity problem. Visitors land, scan a hero, fail to understand who the product is for in under five seconds, and leave. The page was never the bottleneck on paper — until the data says it was.
Our mission is narrow and unambiguous: score that page honestly against a fixed grid, then let you choose how deep to go — free, $49, or $149 — without a calendar full of discovery calls. We exist for teams that already know their value, that already have traffic, and that are tired of vague feedback dressed up as strategy.
02 · What we do
Three tiers. One landing page. Same 10-point grid.
ClawniLab scores one priority landing page against a fixed 10-point clarity grid — positioning, hero, value proposition, objection handling, CTA logic, microcopy, trust, narrative flow, friction, and conversion gating. Same criteria at every tier. What changes is depth and turnaround.
- FreeInstant Landing Page Score — the 10-point score and top 3 friction points, delivered on screen and by email immediately.
- $49Full Audit — all 10 criteria with verbatim evidence from your page and a prioritized fix list, delivered within minutes of payment.
- $149Deep Audit — everything in the Full Audit, plus a rewritten hero, 3 CTA variants, and a 30-day plan, delivered within 24 hours of payment.
- CheckoutSelf-serve via Stripe. No call, no invoice, no quote.
03 · Why clarity matters
Clarity compounds. Confusion taxes everything.
A confused buyer never converts. Confusion does not show up as a bounce metric only — it taxes paid acquisition, deflates outbound reply rates, breaks demo-to-trial activation, and forces sales teams to relitigate positioning every single call. Every downstream growth lever leans on whether the landing page already did its job.
Clarity is the cheapest leverage point in a B2B funnel. A sharper hero, a tighter value proposition, and a CTA aligned with buyer intent often unlock more conversions than a doubled ad budget — with zero added spend. The constraint is not effort. The constraint is honest, structured, outside-in feedback against a fixed grid.
04 · How we work
Self-serve by default. No meetings, any tier.
The whole flow is shaped around one constraint: zero meetings. You submit your URL, and for paid tiers you check out on Stripe yourself — no call, no invoice, no quote. The deliverable, in plain English with a prioritized fix list, arrives by email.
- FreePaste your URL, get your Instant Score on screen and by email right away.
- $49Pay via Stripe, get the Full Audit by email within minutes.
- $149Pay via Stripe, get the Deep Audit — hero rewrite, 3 CTA variants, 30-day plan — by email within 24 hours.