AWho we are
We audit landing pages. One at a time. No calls.
ClawniLab is a productized async studio. We take one priority landing page, run it through a fixed clarity protocol, and send back a ranked fix list within 48 hours. One flat price. No retainers. No meetings.
01 · Mission
Make B2B landing pages clearer, faster.
Most landing pages do not have a traffic problem. They have a clarity problem. Visitors land, scan a hero, fail to understand who the product is for in under five seconds, and leave. The page was never the bottleneck on paper — until the data says it was.
Our mission is narrow and unambiguous: turn one priority landing page into the clearest version of itself, on a deadline, without a calendar full of discovery calls. We exist for teams that already know their value, that already have traffic, and that are tired of vague feedback dressed up as strategy.
02 · What we do
One productized service. One outcome.
ClawniLab runs a single offering: a productized 48-hour clarity audit on one landing page. Every audit is built on the same 10-point clarity grid — positioning, hero, value proposition, objection handling, CTA logic, microcopy, trust, narrative flow, friction, and conversion gating. Same scoring. Same deliverable. Same turnaround.
- ScopeOne priority landing page, audited end to end.
- DeliverableClarity scorecard out of 100, prioritized fix list, before/after copy rewrites for hero, value prop, and CTA.
- PriceOne flat fee. No retainers, no scope creep, no "from $X" pricing games.
- Turnaround48 hours from intake to delivery, business days.
03 · Why clarity matters
Clarity compounds. Confusion taxes everything.
A confused buyer never converts. Confusion does not show up as a bounce metric only — it taxes paid acquisition, deflates outbound reply rates, breaks demo-to-trial activation, and forces sales teams to relitigate positioning every single call. Every downstream growth lever leans on whether the landing page already did its job.
Clarity is the cheapest leverage point in a B2B funnel. A sharper hero, a tighter value proposition, and a CTA aligned with buyer intent often unlock more conversions than a doubled ad budget — with zero added spend. The constraint is not effort. The constraint is honest, structured, outside-in feedback against a fixed grid.
04 · How we work
Async by default. Fixed price by design.
The whole engagement is shaped around one constraint: zero meetings. We send a short intake form, you send back the URL and your buyer context. Within 48 hours you receive a written audit, in plain English, with annotated screenshots and copy rewrites. No video calls. No "let's hop on a quick sync". No scope creep into ongoing retainers.
- Day 0You pay, fill the intake form, and submit the page URL.
- Day 1We run the page through the clarity grid and draft fixes.
- Day 2You receive the full audit deliverable, ready to hand to your team.