Case studies / Public scorecards / WHAMI
This scorecard was produced independently as a methodology example, from the public whami.app launch on Hacker News. ClawniLab is not affiliated with WHAMI and no customer relationship exists. Findings are illustrative of our 10-point clarity methodology and do not constitute professional advice for the reviewed party.
CSPublic scorecard
WHAMI — landing page clarity scorecard.
Scored the day WHAMI launched on Hacker News, straight off our public free score tool — same 10-point grid as a paid audit, no contact with the founder.
01Friction map
Three things to fix first
Ranked the same way every paid audit ranks issues — by what a stranger notices first.
Proof — 0/10
Evidence: none found — no testimonials, ratings or player counts anywhere on the page.
Fix: Add a player count or one testimonial near the hero.
Audience — 2/10
“WHAMI — Daily Trivia” names no audience (“for trivia fans”, “for your commute”).
Fix: Add one line naming who it’s for.
Objections — 3/10
“No sign-up. No password.” handles friction but never mentions price or privacy.
Fix: State “free, always” and add a one-line privacy note near the CTA.
02Strongest point
What WHAMI already gets right
CTA
“Let’s Play” / “No sign-up. No password. Just play.”
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